Breville
Creative Direction · Strategy · Production · Campaign · Narrative · Post-Production
About project
A couple at odds, finding their way back to each other through the simple ritual of brewing and sharing a cup of coffee. We wrote, directed, and produced the full narrative arc ourselves - morning ritual to final pour, one continuous story built around Breville's own precision. Every choice served that story - warm lighting, patient pacing, cinematography close enough to catch steam lifting off the cup. Not a product demo, an actual film, with Breville's design and craftsmanship living inside the story rather than announced over it. The result is a spec commercial that shows what the brand looks like translated into something people actually feel.
Client Type
Brands
Service Provided
Creative Direction
Strategy
Production
Campaign
Narrative
Post-Production
Sound Design
Location
Miami, Florida
Bringing The Vision To Life
A self-initiated spec commercial, built around a belief that Breville's precision deserved a real story rather than a product demo. We wrote, directed, and produced a full narrative film: a feuding couple finding common ground in the ritual of brewing coffee together.
Content Delivery
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Stoppin' People Scrollin'
Social Strategy
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More about this work
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