H2TAB

H2TAB didn't have a product people could watch work. A tablet that dissolves into water, releasing hydrogen and antioxidants, is a reaction that happens beneath the surface - nothing to film, nothing to point a camera at. So we built it instead: an entirely CGI-rendered launch film, with every product form, water surface, and hydrogen bubble modeled and simulated from scratch. That meant going micro. Water and hydrogen bubble simulations were built at a level of detail live footage couldn't reach - the exact moment of dissolution, rendered close enough to feel the reaction rather than just be told about it. The result gave H2TAB something no photo shoot could: proof of what the product does, made visible at the scale it actually happens.