Balfour Hotel
Creative Direction · Strategy · Production · Campaign · Narrative · Post-Production
About project
Balfour didn't need another hotel shoot. They needed proof of what a stay there actually feels like - poolside, at the table, in the room - captured with the same specificity a guest would notice in person. We ran a four-day production across the full property: food and beverage, amenities, architecture, interiors, and lifestyle moments built around real people rather than posed ones. Photo and video ran in parallel, built to move together across campaign, social, and digital use - one shoot, one identity, no piece feeling separate from the next. The result gave Balfour a full library built around a single belief: the hotel isn't just where South Beach happens, it's a stay worth telling people about.
Client Type
Hospitality
Service Provided
Creative Direction
Strategy
Production
Campaign
Narrative
Post-Production
Location
Miami Beach, Florida
Bringing The Vision To Life
A property with everything a hotel needs to sell - food, amenities, design, atmosphere - and no single shoot that had captured all of it together. We ran a four-day production across the full property, building a complete visual library for campaign, social, and digital use.
Content Delivery
This is some text inside of a div block.
No items found.
Stoppin' People Scrollin'
Social Strategy
This is some text inside of a div block.
.png)
.png)
More about this work
Drag