We collaborated on a spec campaign for Oishii Sake, producing a full-day photo and video shoot centered around the product’s elegance, craftsmanship, and versatility. The production relied heavily on thoughtful set design — each scene meticulously crafted to highlight the sake’s premium ingredients, refined aesthetic, and the different occasions it can be enjoyed. From minimal, ingredient-driven compositions to immersive lifestyle environments, every setup was designed to feel intentional and artful. Through careful lighting, color, and texture, we brought Oishii’s world to life — capturing the balance of tradition and modern sophistication that defines the brand and making the product itself the hero of every frame.