Revolve

Creative Direction · Strategy · 3D Design & Animation · Motion Design · Sound Design · Campaign

About project

Bucherer didn't need an announcement. They needed their rebrand to feel inevitable — a heritage house shedding one name for another without losing the weight of a hundred and thirty-seven years underneath it. We built the transformation itself instead of describing it: a bespoke 3D world where liquid gold flows, melts, and reshapes — Tourneau dissolving letter by letter into 1888, one identity becoming the next in real time. Every material choice carried the same intention. The gold had to move like something with history, not like an effect. The result is a single cinematic sequence that says more about Bucherer's evolution than any statement could — legacy and reinvention, poured into the same shot.

Client Type

Brands

Service Provided

Creative Direction

Strategy

3D Design & Animation

Motion Design

Sound Design

Campaign

Location

Nashville, Tennessee

Bringing The Vision To Life

The CGI asset featured a flowing piece of cotton fabric traveling through Nashville’s most iconic cityscapes. As the fabric moved gracefully across these scenes, it symbolized the seamless connection between Revolve and The Cotton Shop. The journey culminated in a bold call-to-action, announcing the collaboration and driving excitement for the Nashville pop-up event. By combining cinematic storytelling with imaginative CGI, the piece captured both the spirit of the city and the essence of the partnership—delivering a visually striking asset that engaged audiences and amplified the launch.