Rica Cold Brew

Rica came to us with a launch and a belief already built in - Mexican dark roast, culture on the can, a point of view before a single bottle hit a shelf. We built the world around that belief instead of around the product shot: an entirely CGI environment where culture, roots, and can design lived in the same frame, so the debut felt like an introduction to who Rica actually is, not just what Rica sells. Every asset - lighting, motion, sound - was built to carry that same intention through to the last frame. The result wasn't a launch video. It was Rica's world, made visible before a single can was opened.