FIFA World Cup

Creative Direction · Cinematography · Robotic Camera Systems · Lighting Design · Studio Production · Post-Production

About project

A newly redesigned trophy, built to symbolize football's evolution into something global and inclusive - but not yet seen by the world. It had to be introduced as a legacy object, not just unveiled as a new one.

Client Type

Brands

Service Provided

Creative Direction

Production

Post-Production

Narrative

Sound Design

Strategy

Campaign

Location

Miami, Florida

Bringing The Vision To Life

The new FIFA Club World Cup trophy - designed in partnership with Tiffany & Co. - hadn't been introduced to the world as anything more than an object yet. It needed to be seen as what it actually was: a shield that opens into an orbital structure, its form built to represent all 211 FIFA member associations. We built the shoot around that transformation, not the surface of it. A precision robotic camera arm gave us control most handheld work can't - rotating, rising, swooping, and holding on a single reflection with the same precision the trophy itself was built with. Layered lighting setups tracked the 24-carat gold-plated surface through every angle; macro lensing pulled in tight on the laser-engraved inscriptions and Braille detailing. The result is a hero footage and stills library built to carry the trophy's prestige across broadcast, digital, and campaign use - before a single ball was kicked.