Merdulie, a high-end local fashion brand, partnered with our agency to craft a bold and conceptual CGI video marking both the launch of their brand and the debut of their first shoe line. Known for its refined aesthetic and symbolic storytelling, Merdulie’s identity is centered around the imagery of a wild horse—representing freedom, individuality, and untamed creative energy. To bring this vision to life, we created a fully 3D, 12-second motion video that visually introduces Merdulie’s brand world. The film features majestic wild horses running through vast natural landscapes, culminating in the reveal of the hero product: their first shoe design. The result is a cinematic, emotionally charged visual that establishes the foundation for Merdulie’s visual identity and storytelling style.