Our production at The Standard Hotel Miami was designed to capture the essence of a vibrant, cosmopolitan sensibility—where creativity flourishes and diverse ideas seamlessly converge. Through a full 12-hour shoot that combined both photo and video production, we set out to showcase the hotel as a sanctuary for unapologetically authentic, boundary-pushing individuals who challenge the status quo and celebrate inclusivity. The result was a series of visually rich, energetic visuals that reflect the spirit of The Standard—playful yet sophisticated, effortlessly cool, and always in motion. In addition to the Miami shoot, our team also developed a CGI campaign announcing The Standard’s upcoming hotel in Brussels. Inspired by the city’s iconic chocolate culture, we created a series of CGI assets centered around a stylized Brussels chocolate bar concept—merging The Standard’s signature wit and design-forward aesthetic with a clever, locally inspired twist. Together, these productions bridged real-world storytelling with digital artistry, reinforcing The Standard’s global identity as a brand that continues to innovate, surprise, and connect with audiences across cultures.