Our goal was to create a piece of CGI that was both visually engaging and easy to digest. We set out to highlight the build, structure, and features that make a BEIS suitcase unique—while presenting it in a creative, unexpected way. To achieve this, we designed a liquid formation simulation in 3D, showcasing the suitcase as if it were built from thin air. The piece concludes with a dynamic montage sequence, revealing the full range of colorways.