IPIC Theaters

Creative Direction · Strategy · Production · Campaign · Narrative · Post-Production

About project

IPIC's pre-show had a job most theaters don't bother with - set the tone before the movie even starts. We built it as its own moment instead of a simple countdown: motion visuals, brand messaging, and sound design matched to the same luxury and craft guests expect once the film actually begins. Every texture and transition was made to belong in an IPIC theater specifically - an extension of the seat, the dinner, the whole evening, not a generic template. The result turns the minutes before the movie into part of what people came for.

Client Type

Brands

Service Provided

Creative Direction

Strategy

Production

Campaign

Narrative

Post-Production

Sound Design

Location

Miami, Florida

Bringing The Vision To Life

A pre-show moment with an opportunity most theaters never take — setting the tone before the movie even begins. We produced a new pre-show film, matching motion, brand messaging, and sound design to IPIC's premium atmosphere from the moment the lights dim.

Every moment spent creating with this amazing team of caring, dedicated, incredibly imaginative, and beautifully talented masters of their craft is better than the last. They bring such a light and joy to every aspect of the production, while never failing to keep sight of the purpose and goals. They took the time to truly understand the IPIC brand, and the results of their efforts are always wonderfully evident.

Zach Serrano

Director of Partnerships