We worked with IPIC Theaters to refresh their in-theater pre-show experience, creating a dynamic and engaging production designed to enhance the atmosphere before the main feature begins. The new pre-show content combines visually captivating elements, brand messaging, and entertainment, carefully crafted to align with IPIC's premium theater experience. The updated program aims to elevate guest engagement, reinforce the brand’s upscale image, and offer an immersive preview of the moviegoing experience, all while setting the tone for a memorable visit to IPIC Theaters.