We partnered with IPIC Theaters to reimagine their in-theater pre-show experience, producing a dynamic and visually captivating film designed to set the tone for their premium cinematic atmosphere. The refreshed pre-show blends elegant motion visuals, curated brand messaging, and cinematic storytelling to create an immersive lead-in to the main feature. Every frame was crafted to reflect IPIC’s signature blend of luxury, comfort, and artistry — transforming the moments before the movie into part of the experience itself. From refined visual textures to seamless sound design, the production enhances guest engagement and reinforces IPIC’s reputation as the ultimate destination for elevated moviegoing. The result is a sophisticated pre-show experience that captures the essence of IPIC: where film, fine dining, and design come together to create unforgettable moments.