Lancôme

Lancôme needed two products proven, not described - a collagen cream whose lift happens beneath the skin, and a mascara remover whose entire job is disappearing on contact. Both stories only work in extreme close-up, so we built both films at the same distance from the skin: close enough to see a formula do what the label promises. For Rénergie, that meant cream rippling in macro, a single stretch pulled taut between two fingers to show elasticity, then the formula worked into skin until product and face start to read as the same material. For Mascara Melter, it meant the opposite motion - a wand coating each lash in dramatic, backlit macro, then a cotton pad lifting the color away in one clean pass, proof that "caring" removal doesn't mean fighting the lash to get there. Together, the two films cover a full routine: on, and off, both honest enough to hold up this close.