To promote Shopbop’s weeklong pop-up in Miami, Florida, our agency was tapped to create a scroll-stopping FO͞OH CGI video that blended fashion, flair, and fantasy. Using a mix of real-world footage and high-end CGI, we brought a branded Shopbop shopping bag to life—having it dramatically airlifted from the beach by a helicopter and placed atop the very building hosting the event. As a digital-first fashion brand under Amazon, Shopbop needed a bold visual moment to match its Miami takeover. The final video delivered just that: a vibrant, imaginative clip that turned heads and built buzz on social media, setting the tone for a stylish week ahead.