Shopbop

Mixed Media

About project

For Shopbop’s weeklong Pop-Up and Influencer Retreat in Miami, ZIMO Media delivered a full-scale creative and production experience—blending FO͞OH CGI magic with on-the-ground lifestyle content to elevate the brand’s Miami takeover. As a digital-first fashion brand under Amazon, Shopbop needed a bold visual moment to spark attention and set the tone for their stylish week ahead. Our team crafted a scroll-stopping CGI hero video that fused real Miami footage with high-end 3D rendering. The result: a branded Shopbop shopping bag dramatically airlifted from the beach by helicopter and placed atop the very building hosting the event. The imaginative clip ignited social buzz and created the perfect kickoff visual for the pop-up. Simultaneously, our production team captured the essence of the Shopbop Pop-Up Influencer Retreat itself—a vibrant, fashion-forward week filled with partner-hosted activations, curated experiences, and Miami’s signature energy. Welcoming both Miami locals and influencers flown in from around the country, the retreat unfolded through daily events designed to spotlight Shopbop’s brand partners and immerse guests in the world of contemporary fashion. By combining cinematic FO͞OH CGI with polished photo and video production, ZIMO Media helped Shopbop create a cohesive narrative that celebrated both the fantasy and the real-world pulse of their Miami experience.

Client Type

Brands

Service Provided

Content Production

Location

Miami, Florida

Bringing The Vision To Life

To bring Shopbop’s Miami activation to life, we executed a dual creative approach—pairing high-impact FO͞OH CGI moments with immersive on-the-ground content captured throughout the week. On the CGI front, we crafted two mixed-media hero videos that merged photorealistic 3D with real Miami footage. One featured a boat delivering an oversized Shopbop shopping bag to the shoreline; the other showcased a helicopter air-lifting the giant bag onto the rooftop of the pop-up venue. These surreal, larger-than-life scenes created a playful narrative around Shopbop’s arrival and served as bold digital teasers that generated buzz leading into the event. Simultaneously, our production team documented the full series of 20 curated pop-up events hosted by Shopbop and their featured clothing-brand partners. From lifestyle moments and candid interactions to elevated editorial shots of influencers engaging with the activations, our content captured the true pulse of the week. Each event had its own personality, and our team ensured that visual storytelling aligned with Shopbop’s culture-forward, fashion-driven identity. By blending cinematic CGI spectacle with authentic real-world storytelling, we built a cohesive visual ecosystem—one that celebrated both the imaginative fantasy of Shopbop’s Miami takeover and the vibrant community experiences that defined the pop-up.

We love working with Zimo! The team is organized, professional and always delivers amazing content. Our business deals with tight timelines, multiple approval levels and many last-minute changes and the Zimo team seamlessly navigates all of those and gets us exactly what we need. We’ve come back to Zimo year after year because they’re so great to work with!

Kelly Gallagher

Social Lead